Over the past few months, I have upped my time spent on marketing my business. This is how it should be in order to maintain our income level. Clients who leave need be replaced. Marketing should be a continuous activity in order to survive and progress.
Marketing has consumed me. I love it because it has a direct impact on my business success. I did not got any outside help since I could not find anything that would give me value for money.
My marketing efforts have yielded good results in terms of client recruitment. Continue reading “My Week – Failed juggling act”
I started my one evening a week class a on social media this week. This will continue for the next 14 weeks.
The first class was enjoyable and it was good to meet people from diverse backgrounds. Cynical old me loved meeting people! That is rare. The majority in the class are from a creative background.
The course coverage is spot on. Finally, I found exactly what I was looking for. The added benefit is that I am not getting social media lessons from other accountants! I think accountants are great as accountants but I do not think they should advise on social media. Continue reading “My Week – Back to College”
The fact that I do not have as many years as I would like left in me as a healthy and a productive person for some reason hit me this week. All this was at the back of my mind before.
It does not mean I will sit back and stop working towards my dream. It means I will force myself to have a balanced life. This process has already started with me not working weekends any more. I will extend this by taking time off as leave in addition to the weekends. Continue reading “My Week – Me”
Since entering the accountancy practice world, I have thought a lot about what makes some people able to speak with authority and give advice on effective practice management.
If you are practicing accountant I have no doubt you know some practice management gurus. What is it that qualifies them for that role? Who makes a judgement that they are gurus of practice management?
Continue reading “Do you trust a practice management guru?”
I have no doubt we are all aware that time is a unique resource. As I get older, I value my time more and more. I cannot buy more of it. All I can do is make the most of the time I have.
Continue reading “Tick tock, Tick tock”