Hello folks. It was a week of action and reflection. I was stressed. The good is I made some important decisions that will, I hope, add value to my shrinking practice.
Please allow for a waffly and even more self-centred post. I am in that frame of mind.
The customer is King?
I hope you know by now, that I do not do sucking up or being “nice” to get that client or progress on business relationships. In fact, I have been known to lose my temper with clients. I have read and heard everything on the customer is king for business progression.
I do not play that game. I think I am fair-minded on most matters. Life is just too short. I have no doubt, financially, I have lost out. At the same time, I am doing what I want.
Digital Marketing
My practice is built on Google. Simply because I did not network and, I see it this small talk conversation, sucking up to people and following up on business cards – URGH!
I am back to Google for growth. Majority of my clients have come through Google. I did what was required to attract clients online. It was trial and error. I still do not know what worked.
Over the week, I passed on the SEO to a person in India. I had a WhatsApp conversation her. She sounded okay. Only experience will tell how it goes.
Social Media (SM)
I detest SM. Is posting a blog on AW SM? I do not see it that way.
Someone in the UK has taken over all our SM. She will do everything. Thankfully my involvement will be minimal. I do not want to be involved in this aspect at all.
Eleven years
It was a week when I reached my eleventh year in practice. I could have done so much better. I am okay with where I am. Of course, I am concerned about the recent client losses.
My reason for being okay is simple – I did it my way. That will also be the case going forward. It is one of the major pluses of not being an employee.
