Over the past few months, I have upped my time spent on marketing my business. This is how it should be in order to maintain our income level. Clients who leave need be replaced. Marketing should be a continuous activity in order to survive and progress.
Marketing has consumed me. I love it because it has a direct impact on my business success. I did not got any outside help since I could not find anything that would give me value for money.
My marketing efforts have yielded good results in terms of client recruitment.
I use the term marketing in its widest sense. My marketing activity includes work on my website, retaining and improving our Google ranking, business blogs, my attempts at social media marketing and my attendance on the Social Media Marketing course.
Here is the rub. The other activity that is equally important is being in control of the day-to-day activities of our practice. I do not mean doing the detailed day-to-day work but to have management view and control of this work. I failed to do this over the past two months. I left it all to my staff.
To be fair to my staff, he is not experienced enough to handle this. He is good at producing accounts and tax returns but has not reached a level of planning, controlling and managing.
I see my role in the business as a juggling act in the roles I need to undertake. It is very important to keep all the key balls in the air.
I feel out of control. It is the lack of control that is one of the key causes of stress. I need to get back control on the day-to-day. This means taking some of the time away from irresistible marketing activities.
Next week, I will sit down with my staff and discuss where we are with the day to day. I am not sure if Xero Practice Manager has been kept up to date. It needs to be. Xero Practice Manager is our engine. It has all our work that needs to be done and by when.
For some reason, my staff has not taken to Xero PM.
I have taken on a client this week that on reflection may not be the right fit for the practice. This is because we do not have the skills required to meets his needs. The time involved in meeting his needs would hamper the progress of my practice.
I will reflect over the weekend whether to resign our appointment. I think it would be best to.
I have booked my place for the Practice Excellence Conference. I think it would be best to go with an open mind. I am looking forward to it.
My Social Media Intern is doing some good work. We had a small number of likes on our Facebook page. She has now doubled that number.