I am planning my marketing spend. I want to make sure I get results from my marketing expenditure/investment. In that regard, I completed an analysis of how acquired the clients I have so far.
The results surprised me. I had no idea till now. Here are the results in terms of % of my fees.
| % of Fees | How client found us |
| 54 | |
| 29 | Referral |
| 17 | Telemarketing |
Guess what? I am spending more on Google!! Forget about roundabout advertising. All on Google now!
Google brings far better ROI compared to telemarketing.
I wish I had done this analysis earlier. I can get this data instantly now from Workflow Max.
